Friday, 18 April 2025

Canadian Radio & the Meta Ban: Why It’s Time to Pivot Your Digital Strategy

With the Meta news link ban in Canada, radio stations and local media outlets are being forced to rethink how they reach their audiences online. If your station relies on Facebook and Instagram for traffic, it’s time to pivot your digital strategy fast. In this video, we break down what the Meta ban means for Canadian radio stations, how it affects social media traffic, ad revenue, and listener engagement, and most importantly—what you should be doing right now to stay relevant. 🎯 Here’s what you’ll learn: ✅ The impact of the Meta ban on Canadian radio & local media ✅ Why your website is now your most valuable digital asset ✅ How to build direct audience channels & bypass the algorithm ✅ Website & ad strategies to future-proof your station Whether you’re a radio station owner, website designer, or marketing pro, this is your roadmap for navigating the new digital landscape. πŸ’¬ What’s your station doing to adapt? Share below! πŸ”” Subscribe for more media marketing tips, website strategy, and digital insights Facebook:  https://www.facebook.com/huntspeaks Instagram:  https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Twitter: https://twitter.com/jayhuntofficial LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ Website: ⁠[https://jayhunt.social](https://jayhunt.social/) πŸ‘ Like & share to help more broadcasters pivot smart! πŸŽ₯ What's in this video: 0:03 – Business Card Website Audit: Grand 101 1:01 – Remove Google AdSense Banner 1:29 – Site Focused Too Heavily on News 1:50 – Competing with Local News Outlets 2:24 – Broken Facebook Link Issue 3:01 – News Restriction on Meta Platforms 3:20 – Rebrand as Music & Entertainment Station 4:20 – Replace AdSense with Local Sponsorships 5:03 – Successful Content Example: Chum 104.5 5:38 – TikTok Opportunity for Music Promotion 6:06 – Remove Inactive Social Links 6:33 – Focus Meta Strategy on Entertainment 7:00 – More Impressions = More Ad Revenue #MetaBanCanada #CanadianRadio #RadioMarketing #RadioWebsiteDesign #DigitalStrategy #SocialMediaBan #MediaMarketing

source https://www.youtube.com/watch?v=Wq0lp5xB4DI

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