Stop Putting Dates In Your Ads

If your ad says October, it goes stale on Sunday. Use season words like fall or holiday and let your winners run longer.

source https://www.youtube.com/shorts/AOYy9ANSeKk

My LinkedIn inbox is undefeated.

Your cold DMs are not hearing from me.

source https://www.youtube.com/shorts/YEM8L8vhOXU

INSTAGRAM IS TESTING

Instagram is testing 90-minute videos in the feed, and I think it's a big deal for anyone sitting on long-form content. Until now, a short clip on Instagram had to send people somewhere else for the full conversation. If the full episode can live right on the platform, your clips become a path to it instead of an exit. I put my podcast on pause at episode 250 to figure out how I want to approach it going forward. I'm sitting in my new podcast studio right now, waiting on the equipment to arrive. When the show relaunches, the plan is to record long form and cut it into short pieces, using AI clipping tools that even score which moments have the best shot at going viral. My guess is Instagram rewards this. Content that keeps people on the platform longer tends to get more reach. It's still a test and it hasn't rolled out in Canada yet. Keep your eyes on our IG for updates.

source https://www.youtube.com/shorts/RiGnyixSxfo

Authentic Founder Stories Stop the Scroll & Drive Action! #shorts

Amateur-esque founder stories cut through the noise. This authentic content stops the scroll, bypasses ad fatigue, and drives action. It's not an ad, it's your story. #FounderStory #Authenticity #ContentMarketing #Entrepreneurship

source https://www.youtube.com/shorts/DkI0EdLiTpo

Stop Wasting Money On Meta Ads until Black Friday is over.

source https://www.youtube.com/shorts/I7RgDPJGjjU

Meta Ads for Financial Advisors: Turn Cold Audiences Into Quality Leads

Stop scaring away cold leads by asking for a 45-minute consultation upfront. #FinancialAdvisor #MetaAds #LeadGeneration #MarketingStrategy #BusinessGrowth

source https://www.youtube.com/shorts/aaqaEdP3EVA

Local SEO Drives Leads for Cleaning Business

Kitchener cleaning company sought more leads. Local SEO positioned them as the industry authority, securing top map pack spots. They now dominate 80% of 'cleaning companies near me' searches in their area. See their success: https://merged.ca/case-studies/keen-2-klean/ #LocalSEO #LeadGeneration #CleaningBusiness #DigitalMarketing #Kitchener

source https://www.youtube.com/shorts/-x8R-Dn8QV0