Avoid Bad Customers with Your Ads

Your past buyers are the best clue Meta has about who'll buy next. Upload your top customer list, build a lookalike and let the algorithm go find more people like them. On the flip side, upload your "bad" customer list and exclude users that look like them.

source https://www.youtube.com/shorts/IxOYJzV2Rxk

Stop Sending "Just Checking In" Emails

"Just checking in" is the weakest follow-up in sales. Instead of another follow-up, send your prospect something of tangible value they can actually look at, like a free design, a blueprint or a DIY guide. Need help turning more leads into clients? Grab a free growth audit at merged.ca #SalesTips #FollowUp #LeadGeneration #SmallBusinessMarketing #DigitalMarketing`

source https://www.youtube.com/shorts/UGkbQE9YT2o

How to Show Up in ChatGPT Search

AI search is still a much smaller slice than Google, but it's worth showing up in. Get mentioned across lots of sources, make your expertise crystal clear on your website, and keep the reviews coming. #AISearch #ChatGPT #LocalSEO #SmallBusinessMarketing

source https://www.youtube.com/shorts/04LTDiR3yaQ

Win January Before It Starts

If you sell a transformation, the January rush doesn't start in January. Gyms, coaching programs, any offer that takes someone from where they are today to where they want to be. When people sit down to write their New Year's resolutions, they already know who they're going to call. It's the person, program or gym they know, like and trust. That trust gets built in the months before. It's the brand that's been showing up in their feed with useful content, not the one that shows up on January 1st with a sales pitch. So I'm not talking about selling your program right now. I'm talking about education. Give people real value that helps them move toward the result they want. And put a little ad spend behind it. You don't need to break the bank. A couple of bucks a day is enough to get in front of your audience consistently. Start now, and when the resolutions start, they'll know exactly where to go.

source https://www.youtube.com/shorts/mWLJiWtpnRg

Stop Putting Dates In Your Ads

If your ad says October, it goes stale on Sunday. Use season words like fall or holiday and let your winners run longer.

source https://www.youtube.com/shorts/AOYy9ANSeKk

My LinkedIn inbox is undefeated.

Your cold DMs are not hearing from me.

source https://www.youtube.com/shorts/YEM8L8vhOXU

INSTAGRAM IS TESTING

Instagram is testing 90-minute videos in the feed, and I think it's a big deal for anyone sitting on long-form content. Until now, a short clip on Instagram had to send people somewhere else for the full conversation. If the full episode can live right on the platform, your clips become a path to it instead of an exit. I put my podcast on pause at episode 250 to figure out how I want to approach it going forward. I'm sitting in my new podcast studio right now, waiting on the equipment to arrive. When the show relaunches, the plan is to record long form and cut it into short pieces, using AI clipping tools that even score which moments have the best shot at going viral. My guess is Instagram rewards this. Content that keeps people on the platform longer tends to get more reach. It's still a test and it hasn't rolled out in Canada yet. Keep your eyes on our IG for updates.

source https://www.youtube.com/shorts/RiGnyixSxfo