Is your marketing team still stuck in long planning cycles that don’t match today’s pace? Discover how Sprint-Based Marketing is changing the game for content creators, digital marketers, and business owners alike. In this exclusive episode of Drop the Mic, we speak with Dana Hork of Beers With Friends on how their signature Beer Run Sprint model delivers campaign breakthroughs in just 5 days! Learn how their agile process blends creativity, strategic insight, and AI tools to unlock scalable brand success. From Walmart to challenger brands, Dana reveals how to move faster, think smarter, and execute marketing strategies that actually perform in today’s crowded digital space. 🔑 Key Takeaways: - What is Sprint-Based Marketing & why it works - Real examples of high-impact 5-day sprints - AI tools used to streamline strategy + execution - How to build brand systems that scale with speed - Why curiosity & agility beat long-form planning today 💬 Have you tried a sprint model for your brand? Let us know your experience in the comments! 👍 Like this? Please like, subscribe, and share to help others discover smarter ways to market. Facebook: https://www.facebook.com/huntspeaks Instagram: https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Twitter: https://twitter.com/jayhuntofficial LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ Website: [https://jayhunt.social](https://jayhunt.social/) 🎥 What's in this video: 0:00 – Drop The Mic Intro 0:12 – Web3 Podcast & CMO Pub Quiz Launch 0:56 – Short-Form Video Wins 1:45 – Marketing Career Journey 3:05 – Early Days at Jet.com 3:41 – Leading Social at Walmart 5:00 – Walmart's Social Media Strategy 6:11 – Building Social Content Systems 7:20 – Product Franchise Content Strategy 9:05 – Managing Social Crises 10:03 – Viral Moment: Walmart Yodel Boy 11:44 – From Corporate to Agency Founder 13:14 – Beer Run Sprint Model Explained 15:05 – Campaign Blueprint Creation 16:44 – Dinner Deserves Dinner Case Study 18:46 – Sprint Process & Deliverables 20:49 – Branding Insights From Sprint Data 23:06 – Ongoing Partnerships & Portfolio Growth 24:01 – AI & Automation in Agency Ops 25:41 – Favorite AI Tools & Workflows 27:02 – Client Experience Using Butter 28:40 – Shopify Website + Beer Run UX 30:00 – Productizing Agency Services 31:07 – Rebranding vs Patience Discussion 33:48 – Brand in a Can Framework 35:27 – Future-Proofing the Agency Model 36:53 – Curiosity & Creativity in 2025 38:00 – Democratization of Creative Tools 39:40 – Cannes Lions Experience 40:42 – Dana’s Contact Info & Outro #SprintMarketing #AgileMarketing #ContentCreation #DigitalMarketing #BeersWithFriends #BrandStrategy
source https://www.youtube.com/watch?v=7QzCVh-uVFQ
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