In 2016 I landed one of my first clients. A company called Osmos. We grew together. I learned on them. They trusted a boutique agency when they didn't have to — and for a while, it worked. Then they outgrew us. They needed a bigger agency. Bigger reach. Bigger partnerships. Eventually they landed a deal with the Toronto Raptors — something I could never have made happen from where I was sitting. No hard feelings. That's just how growth works. I posted about it recently. Nothing fancy — just a photo of me holding an Osmos bag and an honest story about what it felt like to watch a client move on. It became my best performing post in the last two months. Not a strategy breakdown. Not a how-to carousel. A bag and a memory. ◼️ Why storytelling consistently outperforms tactical content on LinkedIn ◼️ How a single authentic photo drove more impressions than polished production ◼️ What losing a client the right way says about your character as a business owner ◼️ Why vulnerability in content builds more trust than expertise alone ◼️ The LinkedIn content formula hiding in your own past experiences Your audience doesn't want your highlights reel. They want the real story. What's a client or chapter from your past worth posting about? 👇
source https://www.youtube.com/shorts/yeaqac0Wro4
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