Join Omar Johnson as he discusses the future of marketing, AI technology, and his time at Beats by Dre. Learn from this industry expert about the future of branding and the impact of AI on marketing strategies. Omar Johnson is the former CMO of Beats by Dre and VP of Marketing at Apple — he joins Drop The Mic to break down how branding, culture, and data-driven storytelling built billion-dollar brands… and how AI marketing is changing the game. In this episode, Omar reveals how he helped scale Beats, what most agencies get wrong, and why he's betting big on AI-powered strategy with his new company, Opus Intelligence. From creative intuition to real-time consumer intelligence, this is a masterclass in the future of marketing. We dive into: How Beats by Dre used emotion and cultural relevance to dominate the headphone category Omar’s personal AI marketing formula: behavior-based strategy over demographics Why AI is an unlock for creativity, not a replacement The rise of AI-powered agencies and the end of traditional ad firms Founders’ biggest mistakes when building marketing tech This episode is a must-watch for marketers, entrepreneurs, and creatives who want to stay ahead in the world of AI marketing and brand innovation. Timestamps: 01:20 — Omar’s journey from mixtapes to marketing at Nike 05:10 — Breaking into big brands and structured marketing 08:45 — Startup lessons and tech founder mistakes 15:00 — Omar’s AI-driven marketing formula explained 19:00 — Scaling Beats with strategy and storytelling 25:00 — Kobe Bryant and the locker room seeding play 34:00 — How Opus Intelligence is changing AI marketing 40:00 — AI vs creativity: How to unlock better campaigns 45:00 — The future of AI-powered marketing agencies Drop a comment and let us know your thoughts on AI in marketing. Don’t forget to like, subscribe, and hit the bell so you never miss an episode of Drop The Mic. #AIMarketing #OmarJohnson #BeatsByDre #MarketingStrategy #AIAgency #BrandBuilding #DropTheMicPodcast SUPPORT AND CONNECT: Facebook: https://www.facebook.com/huntspeaks Instagram: https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ Website: https://jayhunt.social YouTube: https://www.youtube.com/ @jayhuntofficial Sponsor: https://chatello.ai
source https://www.youtube.com/watch?v=12QLIgp3HtM
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