Monday, 7 July 2025

LinkedIn: Avoiding the Automation Trap for Higher Reach

Stop automating your LinkedIn engagement. Here's why: We tested automation tools for 6 months and watched our reach plummet. The moment we went back to authentic, manual engagement? Our reach skyrocketed. What actually works: - Real comments that add value - Genuine conversations in DMs - Thoughtful responses to posts - Human-to-human connection LinkedIn's algorithm rewards authenticity. It can detect when you're phoning it in. The irony? Taking more time to engage manually actually saves time long-term because your content reaches more people naturally. Your authentic voice is better than any automation tool. Clip from 230 with Ben Lund.

source https://www.youtube.com/shorts/Skbfnp3uQMc

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