Your feed is full of people replicating the same content ideas. The same hooks. The same formats. The same messages with different faces. Here's the problem: replication makes you forgettable. Innovation makes you unforgettable. When you see a trend working and decide to copy it exactly, you're fighting for scraps. You're competing with everyone else doing the same thing. But when you innovate? You create the trend. You set the standard. You become the one everyone else copies. The best brands don't follow the playbook. They write it.
source https://www.youtube.com/shorts/RoOJUXF-Amc
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