The Exact Meta Campaign Optimization I'm Using Right Now

Want to know what's actually working in Meta advertising right now? I'm breaking down my exact optimization process for our local SEO lead generation campaigns; no fluff, just what I'm doing in the trenches. In this video, you'll see: Why I'm running 50+ ads in a single ad set (and how to manage them) The metrics that actually matter when optimizing (hint: it's not just cost per lead) Why sequential ad serving means you shouldn't kill "expensive" ads too quickly The surprising truth about AI-generated content performance vs. real video My exact process for identifying winners and creating more of what works Key Takeaway: Meta's algorithm is smarter than you think. When you give it an abundance of creative (10-50 ads in one ad set), it'll serve them sequentially to the right people. That "expensive" ad at $265 per lead? It might be the first touchpoint that leads to your $43 conversion. Real Results Shown: ✅ 57 total ads running in one campaign ✅ Best performing ad: 33 leads and counting ✅ Mix of video, images, carousels, and multiple aspect ratios ✅ Open targeting (letting Meta do the heavy lifting) What I'm Looking For When Optimizing: CTR (Click-Through Rate) - Shows creative engagement CPC (Cost Per Click) - Combined with CTR tells the story Impressions + Reach - High volume with no action = shut it off Lead quality context - Not just the cost Pro Tip: Stop creating one-off ads. Request batches of 10 fresh creatives monthly with a mix of formats—videos, images, carousels, stories (9:16), reels (4:5), and square/landscape. Let the algorithm test and optimize. I'm also sharing why local community-focused creative (like my downtown Guelph video) crushes generic content, and how to systematically identify your winners to create more of what's actually moving the needle. This isn't theory. These are campaigns I'm running right now for Merged Media and our clients. If you're spending money on Meta ads and not optimizing this way, you're leaving leads (and money) on the table. TIMESTAMPS: 0:00 - Intro: How I'm optimizing Meta campaigns in 2025 0:15 - Inside the campaign: 57 ads, one ad set strategy 0:45 - The metrics that matter (and which ones don't) 1:20 - Why sequential ad serving changes everything 2:10 - When to kill underperforming ads (and when NOT to) 3:00 - AI-generated content vs. real video: What's working 3:45 - My optimization process: Identify winners, create variations 4:30 - Creative strategy: Mix formats, sizes, and messaging RELATED VIDEOS: https://youtu.be/709luWDz_XI 👉 Want help running campaigns like this? Merged Media specializes in AI-powered marketing for service-based businesses. Check out Merged.ca or drop a comment below. #MetaAds #FacebookAds #LeadGeneration #DigitalMarketing #MetaAdvertising #FacebookAdvertising #PaidSocial #LeadGen #MarketingStrategy #AdOptimization #MetaAdsManager #SocialMediaMarketing #OnlineAdvertising #LocalSEO #SmallBusinessMarketing #AdCampaigns #PerformanceMarketing If this was helpful, hit that like button and subscribe for more real-world marketing strategies that actually work. No BS, just results. Facebook:  https://www.facebook.com/huntspeaks Instagram:  https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Twitter: https://twitter.com/jayhuntofficial LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ Website: ⁠[https://jayhunt.social](https://jayhunt.social/) Your growth accelerates when you’re with the right people, connect inside Amplify Your Brand Community 👉 https://www.skool.com/ayb

source https://www.youtube.com/watch?v=TSw5Y9MPtWc