AI for small businesses is changing fast—and if you're not optimizing for ChatGPT, Perplexity, and Google AI, you're invisible. In this episode of Drop The Mic, copywriter and AI search expert Ema Fulga breaks down Answer Engine Optimization (AEO)—the strategy small businesses NEED to appear in AI-powered search results without losing their authentic brand voice. Ema founded decipher., an AI search optimization agency helping small businesses and brands dominate AI search engines. With 8+ years in copywriting (Publicis, NTT Data, World Intellectual Property Organization), she made the pivot to AEO early—and now helps businesses in the UK and UAE appear in ChatGPT, Perplexity, and Google AI Overviews. 🎯 WHAT YOU'LL LEARN: ✅ AI Search Optimization for Small Business – How to appear in ChatGPT and Perplexity without ads ✅ Answer Engine Optimization (AEO) – What it is and why it's replacing traditional SEO ✅ Brand Voice + AI – How to train AI on YOUR tone so it cites you, not competitors ✅ Zero-Click Search Strategy – Why 60% of searches never click and how to win anyway ✅ AI Content Strategy – How to avoid generic AI slop and create content that stands out ✅ Schema Markup for AI – The technical setup that makes AI engines find and cite you ✅ Small Business AI Tools – Practical AI strategies for entrepreneurs with limited budgets ✅ AI Marketing Strategy – How to integrate AI into your content without losing authenticity ✅ ChatGPT for Business – Training AI systems on your personal stories and expertise ✅ Future of SEO – Why traditional SEO is dying and AEO is the replacement 📊 KEY INSIGHTS FROM THIS EPISODE: 60% of searches now end WITHOUT a click—your SEO traffic is vanishing 58% of UAE residents use ChatGPT/Gemini (higher than most developed countries) AI-generated content is mostly "garbage"—here's how to make yours different Why AI isn't killing creativity (it's actually making you think MORE) The simple way to bake your brand voice into AI systems How to optimize blog content so AI pulls YOUR answers first Why answering specific questions beats generic "pillar content" for AI search The biggest mistake small businesses make with AI content How decipher. got clients in AI search results in just 4 months ⏱️ TIMESTAMPS: [00:00] – Introduction to AI Search Optimization for Small Business [02:15] – Ema's Journey: Affiliate Marketing to Copywriting to AEO [07:30] – Why She Founded decipher. and Pivoted to Answer Engine Optimization [12:45] – The Zero-Click Reality: 60% of Searches Never Click [18:20] – How to Train AI on Your Brand Voice (Personal Context Strategy) [24:10] – Schema Markup & Structured Data for AI Search [29:35] – Writing Blog Content That Shows Up in ChatGPT and Perplexity [35:50] – Why AI Isn't Outsourcing Your Brain (It's Extending It) [41:20] – UAE Market Insights: What High-Adoption Countries Teach Us [46:15] – How to Get Started with AEO Today 🔗 CONNECT WITH EMA FULGA: Website: https://www.decipher.agency LinkedIn: https://www.linkedin.com/in/ema-fulga-decipher/ Email: ema@decipher.agency 🎙️ ABOUT DROP THE MIC WITH JASON HUNT: Drop The Mic is THE podcast for entrepreneurs, marketers, and small business owners seeking AI implementation strategies and growth frameworks. Host Jason Hunt interviews leading experts who share transformation narratives combined with actionable insights—no fluff, just tactical frameworks you can implement immediately. 📺 SUBSCRIBE FOR MORE: New episodes every week featuring AI experts, marketing strategists, and business growth leaders sharing the exact playbooks they use to scale. 👉 Join Amplify Your Brand Community: https://www.skool.com/ayb 👉 Jason Hunt's Website: https://jayhunt.social #AIForSmallBusiness #AnswerEngineOptimization #AEO #AISearch #ChatGPT #Perplexity #GoogleAI #SmallBusinessAI #AIMarketing #ContentStrategy #AITools #DigitalMarketing #SEO #BrandVoice #AIContent #Entrepreneurship #MarketingPodcast #DropTheMic #JasonHunt
source https://www.youtube.com/watch?v=u32KSbYsPD8
No comments:
Post a Comment