Your competitors are using local SEO to get found.

Most local businesses use SEO to get found. The smart ones use it to become the authority in their market. There's a big difference between showing up on Google and being the name everyone in your city trusts. One gets you clicks. The other gets you calls from people who already want to work with you before they even talk to you. Stop thinking about SEO as a directory listing. Start thinking about it as your reputation engine. 🔥

source https://www.youtube.com/shorts/Cb1r8ySfuY8