Beautiful creative that delivers ZERO results. Emmy-winning producer Dani Dufresne has seen it all—blown budgets, compromised campaigns, and $25M in wasted programmatic ad spend exposed by AI. In Episode 237, she reveals: ◼️ The fatal flaw: developing creative BEFORE bringing in production expertise ◼️ Why influencer marketing (borrowing audiences) is dying ◼️ The Movie Poster Test: if you can't explain your message in ONE sentence, you've failed ◼️ How AI revealed $25M in wasted ad spend in Q2 alone ◼️ Why authentic community building beats manufactured virality every time Stop developing creative in a vacuum. Bring production expertise from day one. Watch the full episode: https://jayhunt.social/drop-the-mic/ #CreativeStrategy #InfluencerMarketing #ProductionDesign #AIMarketing #AdSpend #CommunityBuilding
source https://www.youtube.com/shorts/rVt00_ujaKs
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